Whatsapp Founder Jan Koum has recently announced that this famous messaging app is going to free for all users such that now users don’t have to pay .99 cents as a fee to WhatsApp for one year. This statement has been made by WhatsApp founder Jan Koum in Munich. Now the company will have to look for another alternative to make revenue from its massive 900 million users.
WhatsApp Messenger is a proprietary cross-platform instant messaging client for smartphones that operates under a subscription business model. Nearly a billion people around the world today rely on WhatsApp to stay in touch with their friends and family. Currently, Whatsapp has more than 900 million users and the company basically create revenue from 1$ fee taken as an exchange in the usage of the app for one year from the users.
In the recent blog post from WhatsApp,“Many WhatsApp users don’t have a debit or credit card number and they worried they’d lose access to their friends and family after their first year. So over the next several weeks, we’ll remove fees from the different versions of our app and WhatsApp will no longer charge you for our service,”.
However, in the case of WhatsApp, this approach is not likely to be welcomed by many users. Because there are a plethora of messaging apps out there giving a plenty of alternatives available to choose from if WhatsApp decided to follow this path.
On the other hand, WhatsApp says it is going to explore different ways that let users communicate with businesses and other organizations for its future monetization. But that is too early to say.
According to Koum, no such code has been written to facilitate this change yet. The company still wouldn’t commit to whether it will add video calling in the future or not.